BAD HARDWARE WEEK

Pace thought Cameron would launch right into Avatar. Instead, the director took his new camera 2.3 miles under the sea to film the wreck of the Titanic in 3-D. The way Cameron tells it, he wasn’t done having “manly adventures.”
Cameron wasn’t just goofing off. He wanted to make Avatar, and he wanted to do it in digital 3-D. Unfortunately, theater chains were not adopting the technology. It would cost approximately $100,000 per theater, and exhibitors had to be convinced it would pay off. They needed some high-profile 3-D films that could generate enough revenue to justify the conversion.
Perhaps Sony's try in 3D games will be more successful ?